Model Generated Content
Individual social-first videos, produced by MCC and professional model creators. Available per project or as an ongoing collaboration.
Models Content Collective
Pioneers in Model Generated Content™ Premium UGC created by professional models.
What MCC creates
From skincare tutorials to styling videos, from unboxings to campaigns with a crew: at Models Content Collective (MCC) we empower both our models and our brands. Models get the space to bring in their experience, creativity and style, while brands receive content that truly reflects their values and identity. That is what we create at MCC, and we call it Model Generated Content (MGC).
MCC is the first collective of models creating remote content for their clients. Content that goes beyond standard UGC or collabs: what we make is credible and professional, but above all always aesthetic — without the polished perfection that creates distance. We choose realness over perfection.
- 30+ professional models
- NL · EN · DE content in three languages
- 500+ years of combined modelling experience
- Europe's first Model Generated Content™ collective
Services
What we make
for you
No fixed packages. Tell us what you need and receive a tailored proposal, based on creators, number of videos, usage and wishes.
Brand Ambassadors
A fixed pool of model creators who become the face of a brand or campaign over a longer period. Ideal for recognition, trust and consistent content.
In-house Content Days
Book professional model creators for your own content production, for example a shoot you organise yourself. We provide the creators; you handle the production.
Commercial Casting
We represent experienced model creators for national and international campaigns, commercials and branded content. Our talents combine a professional appearance with extensive camera experience and are continuously developed, including acting and presenting workshops. This makes them the ideal bridge between traditional models and actors.
- Talking to camera
- Product tutorial
- Unboxing
- Get ready with me
- Product demonstration
- Voice-over
- Testimonial
- Before & after
- Styling video
- Problem–solution
- Routine
- Day in the life
- Educational content
- Campaign concepts
What clients say
“We are extremely happy with our first video by MCC. Communication with Jana was perfect: we could ask anything, nothing was too much and she thought along with us in a pleasant, creative way. We also received many lovely reactions from our customers to the video. Absolutely worth repeating!”
— Team Lady Day
“For Para Mi, working with MCC was our first introduction to UGC, and the first experience was extremely positive. Jana managed the entire process down to the last detail and actively, creatively thinks along, which is enormously valuable during the process. The delivered material radiates high quality and realness, which fits our brand values perfectly. Thanks to the use of experienced models the content feels both professional and credible, showing the trousers at their very best. The collaboration was smooth, professional and inspiring. Absolutely recommended.”
— Roxanne, Para Mi
Clients
- Lady Day
- Para Mi
- Blush Jewels
- Summum
- LaDress
- Shabbies Amsterdam
- Fred de la Bretoniere
- Juve Naturals
- DIDI
- SAPPH
- Welkoop
- Livera
- Mavy Skincare
- Ogee
- Björn Axén x Etos
- Nomination Italy
- Ellen Beekman
Partners
- SO PR
- Monkeys & Bananas
- UPR
- Elan Social
How we work — from brief to brilliance
- 01
Select
We select the creators who best match the brand, the audience and the campaign.
- 02
Create
Together we determine the number of videos, the formats, the briefing and any add-ons, such as voice-over, talking to camera, raw footage or a video call with the creator.
- 03
Confirm
After approval of the quote and receipt of the down payment, we schedule the production and the creators receive the final briefing.
- 04
Deliver
The creators produce the content. MCC guards planning, quality and delivery.
- 05
Review
The content is delivered and any revisions are processed according to the agreed terms.
- 06
Scale
Successful content can later be extended with additional creators, advertising usage rights, website use, collab posts or follow-up content.
Our friends
We deliberately work with brands that, like us, hold a green vision for the future. Brands that no longer want to take from the world, but contribute to a transparent, clean and sustainable industry. The brands we work with are our friends — whether they are friends in fashion, beauty, tech, lifestyle, food or hospitality.
Our why
“I saw it from both sides: models who want more say and security, and brands longing for credible content. MCC is my answer to that — a collective where craftswomanship, creativity and autonomy come together.”
Jana Voyvodich
Founder, MCC